25% or higher is a good email open rate for financial services firms.
A good email open rate for a financial services firm is 25% or higher. This means that 25% or more of the people who receive your email open it and read it. If you can achieve this open rate, you're doing a good job of engaging your audience and getting your message out there.
There are a few things you can do to improve your email open rate:
- Use a strong subject line: Your subject line is the first thing people will see, so make sure it's interesting and relevant to your audience.
- Personalize your emails: People are more likely to open and read emails that are personalized to them. Use their names and interests to make your emails more relevant.
- Send interesting and valuable content: People are only going to open and read emails if they think they're going to get something out of it. Send interesting and valuable content that will keep your audience engaged.
- Test your emails: Before you send your emails to your entire list, test them with a small group of people to see how they perform. This will help you to improve your open rates and make sure that your emails are being received and read by your audience.