Ultimately, the best type of list for you will depend on your specific needs. If you need to send a one-time email blast or group contacts that may not have a shared list criteria, then a static list might be a good option.
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Static lists and active lists are two types of lists that you can create in HubSpot. They both have their own advantages and disadvantages, so it's important to understand the difference between them before you decide which one to use.
Static lists are a snapshot of contacts who meet a set criteria at a point in time. They do not update automatically, so new contacts who meet the criteria will not be added to the list. Records can be manually added and removed from static lists.
Active lists, on the other hand, automatically update their members based on their criteria. Contacts or companies will join the list only when they meet the criteria and leave the list when they no longer meet the criteria.
Here is a table that summarizes the key differences between static and active lists:
| Feature | Static lists | Active lists |
|---|---|---|
| Updates | Manually updated | Automatically updated |
| Membership | Contacts who meet the criteria at the time the list is created | Contacts who meet the criteria at all times |
| Use cases | Sending one-time email blasts, grouping contacts that may not have a shared list criteria | Sending recurring email campaigns, targeting contacts based on their behavior |
- Static lists:
- You could create a static list of contacts who attended your webinar.
- You could create a static list of contacts who have visited your website on a specific page.
- You could create a static list of contacts who have opened your email campaign.
- Active lists:
- You could create an active list of contacts who have opted in to your email marketing list.
- You could create an active list of contacts who have visited your website more than once.
- You could create an active list of contacts who have purchased your product or service.
Ultimately, the best type of list for you will depend on your specific needs. If you need to send a one-time email blast or group contacts that may not have a shared list criteria, then a static list might be a good option. If you need to send recurring email campaigns or target contacts based on their behavior, then an active list might be a better choice.
I hope this helps! Let me know if you have any other questions.