What is the bounce rate for HubSpot emails?

HubSpot has a hard bounce rate limit of 5%. This means that if more than 5% of the emails you send bounce, HubSpot will suspend your email sending capabilities.

A hard bounce occurs when an email cannot be delivered because the email address is invalid, the mailbox is full, or the account has been disabled.

There are a few things you can do to keep your bounce rate low:

Use a double opt-in process. This means that when someone signs up for your email list, they will receive a confirmation email that they must click on to confirm their subscription. This will help to ensure that only interested subscribers are added to your list.
Keep your email list clean. Remove any contacts who have unsubscribed, bounced, or been inactive for an extended period of time.
Use a reputable email service provider. A good email service provider will have a strong deliverability infrastructure and can help you to troubleshoot any delivery issues.
Follow best practices for email marketing. This includes using clear and concise subject lines, avoiding spammy language, and including an unsubscribe link in all of your emails.

By following these tips, you can keep your bounce rate low and ensure that your emails reach the inbox.

Here are some additional tips for improving your email deliverability:

Use a consistent sender name and email address. This will help to build trust with your subscribers and make it more likely that your emails will be delivered to the inbox.
Use a high-quality email marketing software. A good email marketing software will have features that can help you to improve your deliverability, such as spam filtering and list segmentation.
Test your emails before sending them. This will help to ensure that your emails are formatted correctly and that they do not contain any spammy content.
Monitor your email deliverability. This will help you to identify any issues that may be affecting your deliverability and take steps to address them.