By asking for a company name after a lead has provided their email address, you can get more information about the lead's business. This information can be used to qualify leads and move them down your sales funnel.
Here are some examples of progressive profiling in HubSpot:
- Asking for a lead's company name after they have provided their email address. This is a common example of progressive profiling. By asking for a company name after a lead has provided their email address, you can get more information about the lead's business. This information can be used to qualify leads and move them down your sales funnel.
- Asking for a lead's job title after they have provided their company name. This is another common example of progressive profiling. By asking for a job title after a lead has provided their company name, you can get more information about the lead's role in their company. This information can be used to personalize your marketing and sales efforts.
- Asking for a lead's pain points after they have provided their job title. This is an example of progressive profiling that can be used to qualify leads. By asking for a lead's pain points after they have provided their job title, you can get more information about the lead's needs. This information can be used to determine if the lead is a good fit for your products or services.
- Asking for a lead's budget after they have provided their pain points. This is an example of progressive profiling that can be used to close deals. By asking for a lead's budget after they have provided their pain points, you can get more information about the lead's willingness to spend money. This information can be used to negotiate a deal that is mutually beneficial.
These are just a few examples of progressive profiling in HubSpot. The possibilities are endless, so be creative and think about what information you need to know about your leads in order to qualify them and move them down your sales funnel.