If you receive a soft bounce, you can try to resend the message after 24 hours. If the message still bounces, you can remove the contact from your list.
A soft bounce in HubSpot is a temporary error that prevents an email from being delivered. This can happen for a variety of reasons, such as:
- Recipient is out of office: The recipient is currently out of the office and their email server is automatically rejecting emails.
- Recipient's email server is overloaded: The recipient's email server is currently experiencing high traffic and is temporarily rejecting emails.
- Recipient's email server is down: The recipient's email server is currently unavailable.
When a soft bounce occurs, HubSpot will retry delivering the email for up to 72 hours. If the email is still not delivered after 72 hours, it will be marked as a hard bounce.
Here are some tips for preventing soft bounces:
- Use a reputable email service provider: A good email service provider will have a strong deliverability infrastructure and can help you to troubleshoot any delivery issues.
- Follow best practices for email marketing: This includes using clear and concise subject lines, avoiding spammy language, and including an unsubscribe link in all of your emails.
By following these tips, you can help to prevent soft bounces and improve your email deliverability.
Here are some additional tips for dealing with soft bounces:
- Wait 72 hours: HubSpot will automatically retry delivering soft bounces for up to 72 hours. If the email is still not delivered after 72 hours, you can try re-sending it.
- Contact the recipient: If you know the recipient, you can try contacting them to see if they have any problems receiving emails.
- Remove the contact: If you cannot contact the recipient or they do not respond, you can remove them from your email list.
By following these tips, you can help to manage soft bounces and keep your email list healthy.
Here are some of the most common soft bounce errors and their corresponding recommendations:
- Temporary technical problem with the recipient's server: The recipient's server may be overloaded, experiencing a time out, or have had its configuration changed, which is preventing the delivery of the message.
- Recipient's email address is blocked by a spam filter: The recipient's email provider may have blocked your email address due to a spam complaint or other issue.
- Recipient's mailbox is full: The recipient's mailbox may be full and unable to accept new messages.
If you receive a soft bounce, you can try to resend the message after 24 hours. If the message still bounces, you can remove the contact from your list.