What does a hard bounce mean in HubSpot?

When a hard bounce occurs, HubSpot will automatically remove the contact from your email list. This helps to protect your sender reputation and ensure that your emails are delivered to the inbox.

A hard bounce in HubSpot is a permanent error that prevents an email from being delivered. This can happen for a variety of reasons, such as:

  • Invalid email address: The email address is not a valid email address.
  • Mailbox full: The recipient's mailbox is full.
  • Account disabled: The recipient's email account has been disabled.
  • Spam filter: The recipient's email server has marked the email as spam.

When a hard bounce occurs, HubSpot will automatically remove the contact from your email list. This helps to protect your sender reputation and ensure that your emails are delivered to the inbox.

Here are some tips for preventing hard bounces:

  • Use a double opt-in process: This means that when someone signs up for your email list, they will receive a confirmation email that they must click on to confirm their subscription. This will help to ensure that only interested subscribers are added to your list.
  • Keep your email list clean: Remove any contacts who have unsubscribed, bounced, or been inactive for an extended period of time.
  • Use a reputable email service provider: A good email service provider will have a strong deliverability infrastructure and can help you to troubleshoot any delivery issues.
  • Follow best practices for email marketing: This includes using clear and concise subject lines, avoiding spammy language, and including an unsubscribe link in all of your emails.

By following these tips, you can help to prevent hard bounces and improve your email deliverability.

Here are some additional tips for dealing with hard bounces:

  • Check the email address: Double-check the email address to make sure it is correct.
  • Contact the recipient: If you know the recipient, you can try contacting them to see if they have any problems receiving emails.
  • Remove the contact: If you cannot contact the recipient or they do not respond, you can remove them from your email list.

By following these tips, you can help to manage hard bounces and keep your email list healthy.