What does a global bounce mean in HubSpot?

A global bounce in HubSpot is a hard bounce that occurs for a permanent reason across three or more HubSpot accounts. Permanent bounces include unknown user and mailbox full. Global bounces are dropped from future emails across all HubSpot accounts.

A global bounce in HubSpot is a hard bounce that occurs for a permanent reason across three or more HubSpot accounts. Permanent bounces include unknown user and mailbox full. Global bounces are dropped from future emails across all HubSpot accounts.

Here are some of the reasons why a bounce might be global:

  • The email address does not exist.
  • The email address is blacklisted.
  • The email address is in the recipient's spam folder.
  • The recipient has unsubscribed from your emails.

If you see a global bounce in HubSpot, you can do the following:

  • Remove the contact from your email list.
  • Contact the contact to see if they want to be added back to your list.
  • Check your email deliverability to make sure you are not sending spammy or irrelevant emails.

It's important to note that global bounces can impact your email deliverability. If you have a high number of global bounces, it could signal to email providers that your emails are spammy. This could lead to your emails being marked as spam or even being blocked altogether.

To help improve your email deliverability, you can:

  • Use a reputable email service provider.
  • Keep your email list clean and up-to-date.
  • Avoid sending spammy or irrelevant emails.
  • Use a double opt-in process to collect email addresses.

By following these tips, you can help reduce the number of global bounces and improve your email deliverability.

Here are some additional tips for dealing with global bounces:

  • Don't panic. Global bounces are a normal part of email marketing. Even if you have a good email deliverability rate, you'll still get some global bounces.
  • Don't resend the email. Resending a bounced email will only make the problem worse. It will mark your email address as spam and could get you blacklisted.
  • Clean your email list. Regularly clean your email list to remove any inactive or invalid email addresses. This will help improve your email deliverability and reduce the number of global bounces.
  • Use a double opt-in process. A double opt-in process requires contacts to confirm their email address before they're added to your list. This helps reduce the number of spam complaints and global bounces.