Progressive fields can be a powerful tool for collecting more relevant information from your leads, making your forms more efficient, and building a deeper understanding of your leads over time.
Progressive fields in HubSpot are a feature that allows you to show different fields on a form based on the information that a lead has already provided. This can help you to collect more relevant information from your leads, make your forms more efficient, and build a deeper understanding of your leads over time.
For example, you could set up a progressive field so that if a lead enters their company size, you only show them fields that are relevant to businesses of that size. Or, you could set up a progressive field so that if a lead has already entered their email address, you only show them fields that are not required.
To add progressive fields to a form in HubSpot, you can follow these steps:
- Go to Marketing > Lead Capture > Forms.
- Click the name of the form that you want to add progressive fields to.
- In the form editor, click the Queued progressive fields section.
- Click and drag the fields that you want to show in place of previously captured fields to the Queued progressive fields section.
- Click Save.
Once you have added progressive fields to your form, the fields will only be shown to leads if they have already provided the information that is required for that field. This can help you to collect more relevant information from your leads, make your forms more efficient, and build a deeper understanding of your leads over time.
Here are some additional tips for using progressive fields in HubSpot:
- Use progressive fields to collect more detailed information about your leads over time. For example, you could start by asking for basic information such as name and email address, and then use progressive fields to ask for more specific information such as job title, company size, or industry.
- Use progressive fields to make your forms more efficient. For example, you could use progressive fields to skip over fields that a lead has already filled out in the past.
- Use progressive fields to build a deeper understanding of your leads. For example, you could use progressive fields to track a lead's progress through your sales funnel or to identify their pain points.
Progressive fields can be a powerful tool for collecting more relevant information from your leads, making your forms more efficient, and building a deeper understanding of your leads over time. By following the tips above, you can use progressive fields to get the most out of this feature.