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HubSpot Credits: Credit Cost per Feature, Action, and Usage

A complete reference for understanding how HubSpot Credits apply across AI features, agents, and automations.

HubSpot Credits: AI & Automation Overview

HubSpot provides over 100 AI-powered features across Marketing, Sales, and Service. Many of these features are included with your subscription at no additional cost, while others require HubSpot Credits when they perform automated actions on your behalf.

Included AI Features (No Credits Required)

Marketing

  • Personalization: Manage website personalization at scale.
  • Predictive Lead Scoring: Prioritize the best leads with AI.
  • Brand Identity: Create an AI style guide for consistent campaigns.
  • Audience Segments: Identify high-intent segments.
  • Lookalike Lists: Discover similar prospects in your database.
  • AI Blog: Turn ideas into optimized content in your brand voice.
  • AEO Grader: Improve AI engine optimization.
  • Breeze Assistant: Generate campaign concepts from CRM data.
  • AI-Powered Email: Automate and optimize email engagement.

Sales

  • Breeze Assistant: Research, prep, and deal insights.
  • AI Meeting Prep & Follow-up: Talking points + automated follow-up.
  • Call Transcription & Summaries: Searchable notes and insights.
  • Deal Summaries: AI-driven activity recaps.
  • HubSpot Sales Chrome Extension: Auto-enrich prospect data.
  • Deal Intelligence: Predictive scoring and risk alerts.
  • Sales Email Generator: Personalized, compelling emails in seconds.
  • Forecasting: AI-powered revenue predictions.

Service

  • Breeze Assistant: Meeting prep and customer summaries.
  • Knowledge Sources: AI-suggested responses to inquiries.
  • Ticket Language Detection: Auto-detect and route by language.
  • Reply Recommendations: Respond up to 65% faster.
  • Ticket Summaries: Concise overviews of long threads.
  • Ticket Naming: AI-generated searchable names.
  • Ticket Sentiment Analysis: Categorize by positive/neutral/negative.
  • Feedback Summaries: Analyze surveys for key themes.
  • Conversation Intelligence: Track keywords and generate insights.

Credit-Consuming AI Agents & Tools

These features consume credits when they act on your behalf:

  • Customer Agent (100 credits/conversation)
    24/7 concierge that handles inquiries, qualifies leads, and books meetings.

  • Prospecting Agent

    • Monitoring a contact: 100 credits/month

    • Researching a company: 10 credits/research

  • Data Agent (10 credits/research)
    Extracts insights from CRM, calls, emails, and docs.

  • AI Workflow Actions (10 credits/action)
    Analyze, summarize, and personalize data inside workflows.

  • Data Studio Syncs

    • Small source (<500k rows): 25 credits

    • Medium source (500k–5M rows): 75 credits

    • Large source (>5M rows): 200 credits

  • Intent Signals (10 credits/company/month)
    Identify buying intent from web and CRM activity.

Credit Allocation by Subscription Tier

  • Starter: 500 credits/month

  • Professional: 3,000 credits/month

  • Enterprise: 5,000 credits/month

➡ 1 credit = $0.01 USD
➡ Additional packs: 1,000 credits for $10

Credit allocation is based on your highest-tier subscription. Data Hub and Customer Platform customers may receive higher amounts.

How to Access & Manage Credits

  • Check Usage: Account → Usage & Limits → HubSpot Credits

  • Explore Features: Product & Services Catalog

  • Manage Billing: Knowledge Base

  • Buy More Credits: Pricing Page

✅ Tip: Use included features first—they don’t consume credits. Reserve credit-consuming agents and workflows for high-value, scalable automation.

 

Breeze Agents

Required License: Any Starter-edition product
Customer handoff agent (Beta)
An AI-powered agent that pulls together all the important information about an account — recent activity, deal stage, support tickets, news, and key contacts — to help prepare for a smooth, informed handoff between teammates.

Any Starter-edition product
Customer health agent (Beta)
An AI-powered agent that monitors account health and proactively shares the next best steps, talking points for your conversation, and a ready-to-send email draft.

Any Starter-edition product
Company research agent (Beta)
An AI-powered agent that provides company details so teams always have deep context before every customer conversation.

Any Starter-edition product
Data agent (Beta)
Research and answer custom questions about your customers with an AI-powered data agent that analyzes your CRM, calls, emails, documents, and the web — giving you insights you need without the manual work.

Any Starter-edition product
Deal loss agent (Beta)
An AI-powered agent that analyzes closed-lost deals — reviewing CRM data, engagement history, and call transcripts — to pinpoint why a deal slipped and coach reps on how to win the next one.

Any Starter-edition product
RFP agent (Beta)
An AI-powered agent that manages RFPs by auto-filling answers from past responses and connected knowledge — highlighting where custom input is needed to help you respond faster.

Any Starter-edition product
Shopify store performance agent (Beta)
An AI-powered agent that surfaces key metrics, summarizes store performance trends, and recommends actionable next steps — optimizing stores without the need for deep manual analysis.

Any Starter-edition product
Call recap agent (Beta)
An AI-powered agent that transforms call transcripts into notes and follow-up emails.

Any Starter-edition product
Sales-to-marketing feedback agent (Beta)
An AI-powered agent that analyzes sales data to identify recurring objections and messaging gaps. Once identified, the agent delivers clear, actionable themes to your marketing team to improve content.

Any Starter-edition product
Blog research agent (Beta)
Accelerate your content creation with AI-powered blog research, suggestions, and initial drafts directly within HubSpot, empowering you to create and publish high-quality content more efficiently than ever.

Content Hub Professional or Enterprise
Closing agent (Beta)
Instantly answer buyer questions with an always-on AI-powered closing agent that you can train in minutes using the content you already have, such as sales materials. Closing agent appears directly on the quote page to help buyers review the quote and get their questions answered — all in one place.

Content Hub Professional or Enterprise
Social post agent (Beta)
An AI-powered agent that creates optimized social posts based on network-specific recommendations as well as your brand and social identity.

Marketing Hub Professional or Enterprise
Customer agent
Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have.

The Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, or Smart CRM
Prospecting agent
Build a qualified sales pipeline with an AI-powered prospecting agent that researches and delivers personalized outreach strategies.