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HubSpot Credits: Credit Cost per Feature, Action, and Usage

A complete reference for understanding how HubSpot Credits apply across AI features, agents, and automations.

HubSpot Credits: AI & Automation Overview

HubSpot provides over 100 AI-powered features across Marketing, Sales, and Service. Many of these features are included with your subscription at no additional cost, while others require HubSpot Credits when they perform automated actions on your behalf.

Included AI Features (No Credits Required)

Marketing

  • Personalization: Manage website personalization at scale.
  • Predictive Lead Scoring: Prioritize the best leads with AI.
  • Brand Identity: Create an AI style guide for consistent campaigns.
  • Audience Segments: Identify high-intent segments.
  • Lookalike Lists: Discover similar prospects in your database.
  • AI Blog: Turn ideas into optimized content in your brand voice.
  • AEO Grader: Improve AI engine optimization.
  • Breeze Assistant: Generate campaign concepts from CRM data.
  • AI-Powered Email: Automate and optimize email engagement.

Sales

  • Breeze Assistant: Research, prep, and deal insights.
  • AI Meeting Prep & Follow-up: Talking points + automated follow-up.
  • Call Transcription & Summaries: Searchable notes and insights.
  • Deal Summaries: AI-driven activity recaps.
  • HubSpot Sales Chrome Extension: Auto-enrich prospect data.
  • Deal Intelligence: Predictive scoring and risk alerts.
  • Sales Email Generator: Personalized, compelling emails in seconds.
  • Forecasting: AI-powered revenue predictions.

Service

  • Breeze Assistant: Meeting prep and customer summaries.
  • Knowledge Sources: AI-suggested responses to inquiries.
  • Ticket Language Detection: Auto-detect and route by language.
  • Reply Recommendations: Respond up to 65% faster.
  • Ticket Summaries: Concise overviews of long threads.
  • Ticket Naming: AI-generated searchable names.
  • Ticket Sentiment Analysis: Categorize by positive/neutral/negative.
  • Feedback Summaries: Analyze surveys for key themes.
  • Conversation Intelligence: Track keywords and generate insights.

Credit-Consuming AI Agents & Tools

These features consume credits when they act on your behalf:

  • Customer Agent (100 credits/conversation)
    24/7 concierge that handles inquiries, qualifies leads, and books meetings.

  • Prospecting Agent

    • Monitoring a contact: 100 credits/month

    • Researching a company: 10 credits/research

  • Data Agent (10 credits/research)
    Extracts insights from CRM, calls, emails, and docs.

  • AI Workflow Actions (10 credits/action)
    Analyze, summarize, and personalize data inside workflows.

  • Data Studio Syncs

    • Small source (<500k rows): 25 credits

    • Medium source (500k–5M rows): 75 credits

    • Large source (>5M rows): 200 credits

  • Intent Signals (10 credits/company/month)
    Identify buying intent from web and CRM activity.

Credit Allocation by Subscription Tier

  • Starter: 500 credits/month

  • Professional: 3,000 credits/month

  • Enterprise: 5,000 credits/month

➡ 1 credit = $0.01 USD
➡ Additional packs: 1,000 credits for $10

Credit allocation is based on your highest-tier subscription. Data Hub and Customer Platform customers may receive higher amounts.

How to Access & Manage Credits

  • Check Usage: Account → Usage & Limits → HubSpot Credits

  • Explore Features: Product & Services Catalog

  • Manage Billing: Knowledge Base

  • Buy More Credits: Pricing Page

✅ Tip: Use included features first—they don’t consume credits. Reserve credit-consuming agents and workflows for high-value, scalable automation.