Ultimately, the decision of whether or not to delete unsubscribed contacts from HubSpot is up to you. However, it is important to weigh the pros and cons carefully before making a decision.
Whether or not you should delete unsubscribed contacts from HubSpot depends on a few factors, including:
- Your company's email marketing policies. Some companies have a policy of deleting unsubscribed contacts after a certain period of time. Others may choose to keep unsubscribed contacts in their database for reporting purposes or to re-market to them in the future.
- The number of unsubscribed contacts you have. If you have a large number of unsubscribed contacts, deleting them may help to improve your email deliverability. This is because email providers like Gmail and Yahoo! will sometimes flag accounts that send too many emails to unsubscribed addresses.
- The value of the unsubscribed contacts. If you have a small number of unsubscribed contacts who are valuable leads, you may want to keep them in your database. This way, you can reach out to them again in the future if they change their mind about receiving your emails.
Ultimately, the decision of whether or not to delete unsubscribed contacts from HubSpot is up to you. However, it is important to weigh the pros and cons carefully before making a decision.
Here are some of the pros and cons of deleting unsubscribed contacts from HubSpot:
Pros:
- Improves email deliverability. Deleting unsubscribed contacts can help to improve your email deliverability. This is because email providers like Gmail and Yahoo! will sometimes flag accounts that send too many emails to unsubscribed addresses.
- Reduces spam complaints. If you send too many emails to unsubscribed addresses, you may receive spam complaints from these addresses. Spam complaints can damage your email deliverability.
- Frees up space in your database. Deleting unsubscribed contacts can free up space in your HubSpot database. This can improve the performance of your database and make it easier to find the contacts that you are interested in.
Cons:
- Loses potential leads. If you delete unsubscribed contacts, you may lose potential leads. This is because some unsubscribed contacts may change their mind about receiving your emails in the future.
- Makes it difficult to track unsubscribed contacts. If you delete unsubscribed contacts, you will not be able to track them in HubSpot. This means that you will not be able to see if they ever change their mind about receiving your emails.
- Makes it difficult to re-market to unsubscribed contacts. If you delete unsubscribed contacts, you will not be able to re-market to them in the future. This means that you will miss out on the opportunity to reach out to them again if they become interested in your products or services.
I hope this helps! Let me know if you have other questions.