The decision of whether or not to send from two separate domains for HubSpot marketing emails is a business decision that should be made on a case-by-case basis.
Whether or not it is good to send from two separate domains for HubSpot marketing emails depends on your specific situation. There are some potential benefits to doing so, such as:
- Increased deliverability: Sending from two separate domains can help to improve your email deliverability rates. This is because each domain will have its own reputation with email service providers (ESPs), and by sending from multiple domains, you can spread out your risk of being marked as spam.
- Improved segmentation: By sending from two separate domains, you can segment your email list and send more targeted messages. For example, you could send marketing emails from your company's main domain to your existing customers, and send promotional emails from a separate domain to new leads.
- Increased brand recognition: Sending from two separate domains can help to increase brand recognition. This is because each domain will be associated with a different product or service, and by sending from multiple domains, you can help to make your brand more visible.
However, there are also some potential drawbacks to sending from two separate domains, such as:
- Increased complexity: Managing two separate email accounts can be more complex than managing one account. This is because you will need to keep track of two sets of login credentials, two sets of DNS records, and two sets of email deliverability metrics.
- Increased cost: Sending from two separate domains can be more expensive than sending from one domain. This is because you will need to pay for two separate email accounts, two separate sets of DNS records, and two separate email deliverability tools.
Ultimately, the decision of whether or not to send from two separate domains for HubSpot marketing emails is a business decision that should be made on a case-by-case basis. If you believe that the potential benefits outweigh the potential drawbacks, then sending from two separate domains may be a good option for you.
Here are some additional things to consider when making your decision:
- Your industry: Some industries, such as financial services and healthcare, are more prone to spam than others. If you operate in one of these industries, you may want to consider sending from two separate domains to improve your deliverability rates.
- Your target audience: If your target audience is very sensitive to spam, you may want to consider sending from two separate domains to avoid being marked as spam.
- Your budget: If you have a limited budget, you may want to consider only sending from one domain. However, keep in mind that sending from one domain may limit your ability to improve your deliverability rates, segment your email list, and increase brand recognition.