How to use HubSpot to track target account engagement

By tracking target account engagement in HubSpot, you can see which target accounts are interested in your products or services and which accounts are not.

There are a few ways to track target account engagement in HubSpot. One way is to use the Contact Hub to track which target accounts are opening your emails, clicking on your links, and visiting your website. Another way is to use the Conversations Hub to track which target accounts are engaging in conversations with your sales team. Finally, you can also use the Reports Hub to create custom reports that track target account engagement.

Here are the steps on how to track target account engagement in HubSpot:

  1. Set up tracking for your emails and links. In the Contact Hub, you can enable tracking for your emails and links. This will allow you to see which target accounts are opening your emails and clicking on your links.
  2. Set up tracking for your website visits. In the Conversations Hub, you can enable tracking for your website visits. This will allow you to see which target accounts are visiting your website.
  3. Create a custom report. In the Reports Hub, you can create a custom report that tracks target account engagement. This report can include data from the Contact Hub, the Conversations Hub, and the Website Hub.

By tracking target account engagement in HubSpot, you can see which target accounts are interested in your products or services and which accounts are not. This information can help you nurture your leads and close deals.