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      How to track traffic sources in HubSpot?

      By tracking your traffic sources, you can gain valuable insights into how people are finding your website and what they are doing once they arrive. This information can help you improve your website's content, design, and marketing campaigns.

      There are a few ways to track traffic sources in HubSpot.

      1. Use the Traffic Analytics tool

      The Traffic Analytics tool is a powerful tool that can help you track all of your website traffic. To use the Traffic Analytics tool, you will need to:

      1. Go to Reports > Analytics Tools > Traffic Analytics.
      2. In the Sources tab, you will see a list of all of the traffic sources that have driven visitors to your website.
      3. You can use the filters to narrow down the data and see more specific information about each traffic source.
      4. You can also use the charts and graphs to visualize the data and track trends over time.

      2. Use the Google Analytics integration

      HubSpot has a built-in integration with Google Analytics. This integration allows you to track your website traffic in Google Analytics and then view the data in HubSpot. To use the Google Analytics integration, you will need to:

      1. Go to Settings > Integrations > Google Analytics.
      2. Click Connect and follow the instructions.
      3. Once you have connected HubSpot to Google Analytics, you will be able to see the Google Analytics data in the Traffic Analytics tool.

      3. Use the HubSpot CRM

      The HubSpot CRM also has a built-in traffic source tracking feature. This feature allows you to track the traffic sources that have driven leads to your website. To use the HubSpot CRM traffic source tracking feature, you will need to:

      1. Go to Contacts > Pipeline.
      2. Click on the Traffic Sources tab.
      3. You will see a list of all of the traffic sources that have driven leads to your website.
      4. You can use the filters to narrow down the data and see more specific information about each traffic source.
      5. You can also use the charts and graphs to visualize the data and track trends over time.

      By tracking your traffic sources, you can gain valuable insights into how people are finding your website and what they are doing once they arrive. This information can help you improve your website's content, design, and marketing campaigns.