301 redirects are important for SEO because they help search engines understand that a page has been moved to a new location. This can help to preserve the page's search engine ranking.
A 301 redirect is a permanent redirect that tells search engines that a page has been moved to a new location. When a user enters the old URL in their browser, they will be redirected to the new URL.
To create a 301 redirect in HubSpot, follow these steps:
- Go to Settings > Website > Domains & URLs.
- Click the URL Redirects tab.
- Click Add URL redirect in the upper right corner.
- In the Redirect type section, select Standard redirect.
- In the Original URL field, enter the URL that you want to redirect.
- In the Redirect to field, enter the new URL that you want the original URL to redirect to.
- In the Redirect style section, select Permanent (301).
- (Optional) In the More options section, you can add a note to the redirect or specify the redirect status.
- Click Add URL redirect.
Once you have created the redirect, it will take a few days for search engines to index the new URL. After the redirect has been indexed, users who enter the old URL in their browser will be redirected to the new URL.
Here are some additional things to keep in mind when creating 301 redirects in HubSpot:
- 301 redirects are important for SEO because they help search engines understand that a page has been moved to a new location. This can help to preserve the page's search engine ranking.
- You should only create 301 redirects for pages that have been permanently moved. If you are only temporarily moving a page, you should use a 302 redirect instead.
- You can use 301 redirects to redirect users to new pages, new domains, or even to different websites.
I hope this helps! Let me know if you have any other questions.