How do I use HubSpot analytics?

HubSpot analytics is a powerful tool that can help you track your website traffic, marketing campaigns, and sales performance.

To use HubSpot analytics, you will need to:

  1. Create a HubSpot account. If you don't already have a HubSpot account, you can create one for free.
  2. Install the HubSpot tracking code on your website. The tracking code will collect data about your website traffic and send it to HubSpot.
  3. Log in to your HubSpot account and go to the Analytics dashboard. The Analytics dashboard will show you a summary of your website traffic data.
  4. Click on a report to view more detailed information. HubSpot offers a variety of reports that you can use to track your website traffic, marketing campaigns, and sales performance.
  5. Use the data to make informed decisions about your business. The data that you collect from HubSpot analytics can help you identify trends, track your progress, and make informed decisions about your business.

Here are some additional tips for using HubSpot analytics:

  • Set up goals. Before you start using HubSpot analytics, it's important to set up goals. What do you want to achieve with your website traffic, marketing campaigns, and sales performance? Once you know your goals, you can use HubSpot analytics to track your progress and make sure that you're on track.
  • Use filters. The HubSpot analytics dashboard can be overwhelming if you don't use filters. Filters allow you to narrow down the data so you can focus on the information that's most important to you.
  • Create reports. You can create custom reports in HubSpot analytics to track specific data points. This is a great way to get a more detailed view of your business performance.
  • Share reports. You can share reports with your team members so they can see the data and make informed decisions.

HubSpot analytics is a powerful tool that can help you track your website traffic, marketing campaigns, and sales performance. By following these tips, you can get the most out of HubSpot analytics and use the data to make informed decisions about your business.