You can use dynamic content to show the product price, availability, and reviews. You can also use a smart content rule to show or hide different content based on the visitor's location or product interests.
Dynamic content is content that changes based on a user's profile, behavior, or other factors. In HubSpot, you can create dynamic content using a variety of methods, including:
- Personalization tokens: Personalization tokens are dynamic content that is replaced with data from a user's profile, such as their name, email address, or company. To use personalization tokens, you must first add them to your text template. You can do this by clicking the Personalization dropdown menu and selecting the token that you want to use.
- Smart content rules: Smart content rules allow you to automatically show or hide content based on a user's profile, behavior, or other factors. To create a smart content rule, you must first create a condition and an action. The condition is what determines whether or not the content will be shown or hidden. The action is what will happen when the condition is met. For example, you could create a rule that shows a welcome message to new visitors or hides a call to action from users who have already purchased a product.
- Dynamic pages: Dynamic pages are pages that are generated based on data from a database. To create a dynamic page, you must first create a database and then create a page that uses the data from that database. You can use personalization tokens and smart content rules to add dynamic content to your dynamic pages.
Here are some examples of how you can use dynamic content in HubSpot:
- Welcome email: You can use personalization tokens to include the recipient's name in the subject line and body of your welcome email. You can also use a smart content rule to show or hide different content based on the recipient's company size or industry.
- Product page: You can use dynamic content to show the product price, availability, and reviews. You can also use a smart content rule to show or hide different content based on the visitor's location or product interests.
- Landing page: You can use dynamic content to show different offers, testimonials, and calls to action based on the visitor's interests or behavior.
I hope this helps!