How do I clean up my HubSpot contact list?

Use the HubSpot Automation tool to create a workflow that will automatically remove duplicate contacts, inactive contacts, and contacts with incomplete or inaccurate information from your contact list.

Here are some tips on how to clean up your HubSpot contact list:

  1. Identify duplicate contacts. Duplicate contacts can cause problems with your email deliverability and make it difficult to track your marketing campaigns. You can use the HubSpot De-Duplication tool to identify and merge duplicate contacts.
  2. Remove inactive contacts. Inactive contacts are contacts that have not interacted with your business in a long time. They can take up space in your CRM and make it difficult to find the contacts that are actually interested in your products or services. You can use the HubSpot Activity History report to identify inactive contacts.
  3. Remove bounced or unsubscribed contacts. Bounced and unsubscribed contacts are contacts that have bounced back or unsubscribed from your email campaigns. They should be removed from your contact list to avoid sending them further emails. You can use the HubSpot Bounced Contacts report and Unsubscribed Contacts report to identify bounced and unsubscribed contacts.
  4. Remove contacts with incomplete or inaccurate information. Contacts with incomplete or inaccurate information can make it difficult to track your marketing campaigns and provide good customer service. You can use the HubSpot Contact Validation tool to identify contacts with incomplete or inaccurate information.
  5. Regularly review your contact list. It is a good idea to regularly review your contact list to make sure that it is clean and up-to-date. You can use the HubSpot Contact List report to view a summary of your contact list.

Here are some additional tips for cleaning up your HubSpot contact list:

  • Use the HubSpot Bulk Editor to export your contact list and then import it into a spreadsheet. This will allow you to easily identify and remove duplicate contacts, inactive contacts, and contacts with incomplete or inaccurate information.
  • Use the HubSpot Automation tool to create a workflow that will automatically remove duplicate contacts, inactive contacts, and contacts with incomplete or inaccurate information from your contact list.
  • Set up a regular schedule to review your contact list and make sure that it is clean and up-to-date.

I hope this helps! Let me know if you have any other questions.