By using HubSpot's tools and features, you can build a list of target accounts that are most likely to be successful with your ABM campaigns.
HubSpot can help build target account lists in a number of ways, including:
- Company lists: HubSpot allows you to create lists of companies based on a variety of criteria, such as company size, industry, and location. This allows you to create a pool of potential target accounts that you can then further qualify.
- LinkedIn: HubSpot integrates with LinkedIn, which allows you to import your LinkedIn contacts and connections into HubSpot. This can help you identify potential target accounts that you may not have found otherwise.
- Websites: HubSpot allows you to track website visitors and identify companies that are visiting your website. This can help you identify potential target accounts that are interested in your products or services.
- Social media: HubSpot integrates with social media platforms, such as Twitter and Facebook, which allows you to monitor social media conversations and identify companies that are talking about your products or services. This can help you identify potential target accounts that are interested in your products or services.
- Leads: HubSpot allows you to import leads into HubSpot from a variety of sources, such as your website, your email campaigns, and your social media campaigns. This can help you identify potential target accounts that are interested in your products or services.
Once you have identified a pool of potential target accounts, you can then further qualify them by using HubSpot's tools and features, such as:
- Target account scoring: HubSpot allows you to score your target accounts based on their likelihood of becoming customers. This allows you to prioritize your ABM efforts and focus on the accounts that are most likely to convert.
- Target account engagement: HubSpot allows you to track the engagement of your target accounts with your content and outreach. This allows you to identify the accounts that are most interested in your products or services and to nurture them accordingly.
- Target account analytics: HubSpot provides you with the tools to track the performance of your ABM campaigns. This allows you to measure the effectiveness of your ABM efforts and make necessary adjustments.
By using HubSpot's tools and features, you can build a list of target accounts that are most likely to be successful with your ABM campaigns.