If you are concerned about privacy, you can disable email tracking for your emails. However, disabling email tracking will prevent you from tracking the effectiveness of your email marketing campaigns.
HubSpot does not track all emails. By default, HubSpot only tracks emails that are sent from HubSpot CRM. However, you can enable email tracking for emails that are sent from other email clients.
When you enable email tracking, HubSpot will add a tracking pixel to your emails. This tracking pixel is a small image that is invisible to the recipient of your email. When the recipient opens your email, the tracking pixel will load and HubSpot will be notified.
HubSpot will then track the following information about your email:
- Email open: HubSpot will track whether the recipient opened your email.
- Email click: HubSpot will track whether the recipient clicked on any links in your email.
- Email bounce: HubSpot will track whether the recipient's email address bounced.
You can use this information to see how your emails are being received and to track the effectiveness of your email marketing campaigns.
If you are concerned about privacy, you can disable email tracking for your emails. However, disabling email tracking will prevent you from tracking the effectiveness of your email marketing campaigns.
Here are some of the pros and cons of using HubSpot email tracking:
Pros:
- Track the effectiveness of your email marketing campaigns.
- See how your emails are being received.
- Identify which emails are the most effective.
Cons:
- Some recipients may be concerned about privacy.
- Can be seen as spammy by some recipients.
- Can increase the size of your emails.
Ultimately, the decision of whether or not to use HubSpot email tracking is up to you. If you are concerned about privacy, you may want to disable email tracking. However, if you want to track the effectiveness of your email marketing campaigns, then you may want to enable email tracking.