In business, excellent customer service is what's going to differentiate your products and services from the competition. Yes, you may have the new shiny great widget or the new software solution that everyone loves, but in the end, it's most likely going to get copied by a lower-priced competitor. This is the exact reason why it's vital, to create compelling competitive differences for your product or service, by providing excellent customer service, from day one.
Provide Excellent Customer ServiceBy focusing on excellent customer service, you'll block out the competition when they come knocking, and you'll be poised and set to withstand any competitive pressure. The success of your product or service is going to depend upon how helpful and useful you are to your customers. Excellent customer service, yields excellent results. Always maintain focus on the people that pay to keep your lights turned on i.e. your customers. If you’re constantly taking from them, and never giving back anything in return, you’re not going to be in business very long.
Excellent Customer Service ExamplesTo help you out with the, "sometimes confusing topic of excellent customer service and sales," I’ve shared some of the best tips that I’ve used to not only build a company that provides best-in-class customer service experiences but best-in-class sales experiences as well. Remember, if you don’t take action on what you learn, nothing is ever going to change. Take what you read here, and do something with it, today, not tomorrow.
Providing Value Through Excellent Customer ServiceThe easiest way for you to become a valuable resource is to be helpful and useful to your customers. This means, sharing new information with them that’s going to help them grow their business or cut costs for their business. In some instances, the information you share with them is not going to directly pertain to the product or service that you sell, but that’s ok because you’re still providing value to them.
Delivering Excellent Customer ServiceBeing the helpful and useful resource may cost you money in the short term, but it will make you a lot more money in the long term. If a law changes in the favor of a client, and it’s going to have them stop using one of your services, let them know ahead of time. Providing excellent customer service is about providing value to your customers, not about robbing them when you know that they can be saving money.
Excellent Customer Service by Being HelpfulWhen you’re always selling, it gets tiresome for the client, and when a client gets tired, they get frustrated easier, and when they get frustrated, they get irritated easier, and when they get irritated, it usually doesn’t work out well for you, so steer clear of the “always be selling” philosophy, and stick to the “always be helpful and useful” philosophy instead. This is definitely what I’ve found to be true, so take it to heart, and commit to being the best resource you can be.
Importance of Excellent Customer ServiceCustomers are human, they want to be talked to normally, they want to have clear expectations set, and they want to work with a business that has their best interest in mind. When your business fails to provide clarity, expectations, and trust, they’re going to dump you, and quickly. There are just too many businesses, doing excellent jobs, for a person that gets frustrated time and time again, to decide to stick with you. Remove any customer service frustrations immediately, otherwise, your customer will be gone in a flash.
Investing in Excellent Customer ServiceTo be a helpful resource, you need to be invested in doing business with the market segment you serve. You need to stay up on the laws by listening and reading the news, you must attend industry conferences, and you must be engaged with businesses in your market segment every single day. You need to be able to mix everything that you’ve learned, bake it up, and serve up a delicious presentation that quickly and easily explains what’s changed in the marketplace, and why it’s important to take action.
Growth Through Excellent Customer Service
When you’re helpful and useful, you position yourself to grow your business in an organic manner, which typically yields the best long-term results. Always, no matter what, be helpful and useful to your customers, and always focus on providing excellent customer service, even if it's to your worst enemy, because you never know if your worst enemy may end up turning into your best friend once the walls are broken down and a certain level of trust is formed. Be human, be kind, be helpful, be useful, and you’ll be successful in business, but always be cognizant of where you’re spending your time, as well as where you’re spending your money.