40 Ways to Separate Yourself From the Pack in Sales

separate yourself from the pack in sales

To be successful in sales, you're going to need to separate yourself from the pack by doing something unique and different consistently. If you do what everyone else is doing, and you don't push the limits, you're going to get the same standard results that everyone else in the same pack is getting. What you want to have are superior results. 

Separate Yourself From the Pack

Below are some suggestions that will help you out in regards to separating yourself from the pack. Like with everything that I share, you need to take action on it if you want to receive results. Digest the information shared below, learn from it, and piece together your recipe to separate yourself from the pack.

  1. Find an underserved market and deliver a superior product or service to it. Know the individual needs of the market segment you're selling into, and speak specifically to people that are in it.
  2. Be as personable as possible.
  3. Know the demographic you serve.
  4. Share who you are, what you do, and what makes you unique.
  5. Get plugged into your local Chamber of Commerce, as well as other non-profit agencies within your demographic.
  6. Give your time, share your knowledge, and make it a point to get people talking about what your business provides.
  7. Join a larger global market segment group and become the local outreach person in your demographic.
  8. Look to form partnerships with large organizations that can make large purchases. It's easier to sell ten cupcakes to the same company, instead of ten cupcakes to ten different companies. It's also easier to support.
  9. Solve a direct problem for your customers i.e., maybe a law changed, or new requirement came out, address it directly and show customers how your product or service is going to make them compliant. Make it easy for customers to say, yes, to what you're selling.
  10. Build relationships. Always be building new relationships while taking excellent care of your current relationships.
  11. Connect with influencers in the market segments you serve.
  12. Publish content i.e., articles, white papers, videos, infographics, etc., so that you can become the authoritative resource in the market segment you serve.
  13. Use SEO, social media marketing, online advertising, news outlets, text marketing, and email marketing, to get your message out in front of your target audience.
  14. Tell your story and make it personable.
  15. Put everything you do on a human level and put your customers first.
  16. Get face-to-face with your largest prospects and customers. Nothing beats an in-person meeting.
  17. Always follow up on every interaction. The fortune is in the follow up.
  18. Be early to appointments.
  19. Provide high value.
  20. Genuinely care about every customer interaction.
  21. Be a nice person. Smile, laugh, and show emotions. People love people.
  22. Make your product or service the absolute best quality and back it up with excellent customer support.
  23. Be unique, be different, be the company that people rave about to their friends. Give the wow factor in every interaction you have with prospects and customers.
  24. Be authentic in everything you do.
  25. Strive for excellence in every aspect of your business, regardless of how small you think it is; it may make a massive difference to a customer.
  26. Live and love what you do. If you don't like it, it will show through. Passion is tough to hide, let it shine through
  27. No matter what, be consistent, persistent, and insistent, regardless of the circumstances.
  28. Provide remarkable customer service.
  29. Take the hands-on approach. Don't be afraid to jump in and get a feel for exactly what's going on.
  30. Focus on building long-term relationships. The single sale is excellent, but multiple transactions are what will separate you from your peers.
  31. Use KPI's to set goals and measure your results. If you're not able to measure it, you're not going to be able to gauge how well you're doing.
  32. Build trust with your customers. Be empathetic and listen to them. Always make it about the customer.
  33. Focus on quality over quantity.
  34. Surround yourself with people that are hungry to succeed. You are who you hang around. Hang around lazy people, and you'll end up being lazy yourself.
  35. Always be prospecting. I'm not talking about directly selling at a family party, but keep your ears open for opportunities and circle back with that person in a few days and see if you can be of any assistance to them.
  36. Be useful. It's tough to be an authoritative resource when you specialize in everything under the sun. Specialize instead of generalizing.
  37. Deepen relationships by showing up when asked. Holidays are a great time to go out of your way and share your appreciation.
  38. If you feel strongly about something that's going to help a customer, share it with them and let them know why you feel strongly about it.
  39. Relate to the customer your speaking with by sharing stories that point out similarities.
  40. If you work or run a big company, talk about big company stuff, but if you work or run a small business, talk about small business stuff. You want to be on the same page when speaking.
Now that you have some suggested steps of action to separate yourself from the pack in sales, go out, take action, blend up your recipe for success, and do it. Separating yourself from the pack takes daily effort, it's not a once-and-done type activity. You're only going to be as good as the daily effort you put in.