In today's marketplace, it's never been more important to form strategic business partnerships online than ever before. You have to be smart about how you go about things. Go in for the kill too quick, and you'll be out; build the relationship over time, creating trust, and you'll be in like a true champion.
Below are three strategies you can use to help build new business partnerships online quickly.
Reach Out to Podcasters
The easiest way is to look at a peer that's been on some podcasts and then reach out to the podcast host, let them know what you do, that you enjoy their podcast, and if the opportunity ever came about, you'd love to be on the show. Be sure to throw the person's name out that was on their show that you know.
Respond to Every Comment
If someone leaves you a comment, that's a big step in the right direction. Don't ever take a comment for granted. Respond to every comment and continue to build upon the conversation. Ask the person what they like best about the content, or if there's something they'd like to add to the article or video. If their response is positive, update the content, reshare it, and tag them to let them know you took their advice and updated it.
Comment to Form New Relationships
Identify key influencers and business executives that you'd like to do business with and then comment on their posts. Instead of leaving the standard, "Love this," or "Great post," type comment, write a more in-depth comment that shows that you've read the article and put the time in to share your thoughts with them. Many people post and don't get much engagement, so your comment will be welcomed for sure.
Now that you know three ways to form strategic business partnerships online, do the daily required work mentioned above. Consistency is the only way. When building partnerships online, sporadic behavior does not work.