In every sales process, there's a point when you need to say the perfect phrase, at the perfect moment, to ease the tension and get the prospect to take the next logical step, which is the sale. Sales reps that have masted the art of selling all do this, and they do it so well that it's almost unrecognizable to the ordinary person.
Excellence in sales comes from practice. Commit to learning the specific phrases for your market segment, and you'll immediately start closing more deals. Below are 3 phrases to close more sales in the service industry.
I'm going to meet with you regularly.
Simple enough. Meeting regularly helps grow the relationship. Provide data that proves the ROI.
I'm going to walk you through everything.
Getting started with a new service isn't always easy. Be there to make sure they get off to a great start.
I'm going to provide you with excellent communication.
The better the communication, the better the relationship. Always be out in front of issues.
Just read through these again quickly. Every one of these phrases makes the buyer feel like you have their back and you're going to take care of them. That's what it's all about in sales, getting people to a comfort level where they know you're going to take care of them no matter what.
The faster you learn how to put prospects at ease, the quicker you're going to get down to overcoming the real objections and move towards closing the deal. How quickly you're able to gain trust is how fast you're going to get the sale.
Always, always, always, back up what you say you're going to do. If you're not able to come through on your promise, then don't make it. Word travels fast, and you'll get found out soon enough if you're breaking promises.