There's no easier way to get your message shared with the masses than through content marketing. Investing time and money into creating content and then recycling it weekly or monthly is essential to keeping information in front of your audience. Entering the term "Fintech News" into Google yields an astounding amount of search traffic.
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The fintech space is exploding. To get a better idea, read McKinsey’s Global Banking Annual Review and you'll clearly see that Fintech is at the top of everyone's mind. Fintech companies are popping up every day. The time to start to position your fintech company as the go-to helpful, useful, timely, relevant, influential, and authoritative resource, is now. Those brands that get a head start with their content marketing plans will far exceed others regarding organic clickthroughs on Google and social media platforms.
There's no doubt about it; people in the fintech space are dying to digest fintech news. Do a quick search on TechCrunch for articles tagged with "fintech" and you'll get a good idea of how much content people are digesting. There's a massive gap in the supply of content vs. demand at the moment. Fintech articles are dominated mainly by a few brands at the moment, which leaves an enormous opportunity for your startup to invest time and money into creating content so you can get found online.
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If you're tired of sitting back and watching other fintech companies rapidly increase subscribers while building authority and influence through effective content marketing, then it's time for you to take action and get started.