Shopify's eCommerce platform provides an excellent way for companies of all sizes (from startups, to Inc. 5000, to Fortune 500 companies) to sell products and services online. There's no need for heavy lifting on the backend in terms of setup, and uploading new products and services to Shopify is dead simple.
Shopify eCommerce websites are fast, they bill effectively, and inventory management is easy. Smart CEOs and small business owners love the flexibility and ease of use that Shopify provides.
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Like with most things in business, multiple parts of a puzzle need to be put together to succeed. Having a Shopify website is definitely the 1st step in the right direction in terms of selling products and services online. The remaining pieces of the puzzle deal with marketing your products and services online.
Below are 3 Shopify marketing services that will help increase sales and exposure for your eCommerce website.
This service will write SEO friendly service and product titles so you get found and sell more online. If you already have service and product titles created and just need them updated to match what people are searching for on Google Trends, we can take care of that for you. If you need net-new SEO friendly titles created from scratch, we can do that as well.
When titles are correctly written, Google Shopping indexes them accordingly and shows them to the right shoppers. Old or poorly written titles will not stand a chance of getting found.
You can have the best service or product, but if Google isn't indexing it so people find you when they're searching online, it's not going to go very far in terms of sales. Writing SEO friendly service and product titles is vital to getting found on Google. Savvy companies have grown from small to large by writing SEO friendly service and product titles, and you can do the same.
This service will set up abandoned cart retargeting ads so you can continually get in front of shoppers that bailed during checkout. A recent Baymard Institute study shows that nearly 7 out of 10 shoppers abandon checkout on a desktop device, and the abandoned cart statistic rises to 8 out of 10 on a mobile device. This leaves a massive opportunity for abandoned cart retargeting.
Innovative companies like you see on the Inc. 5000 and Fortune 500 lists understand the value in setting up abandoned cart retargeting ads, and now it's time for you to get on board and start circling back on shoppers that didn't complete checkout just like the savviest of companies have been doing for years.
If someone starts the online checkout process, they're interested in what you're selling. The issue is that maybe something comes up, the shopper has to run out, they're not 100% positive, or they don't have the money yet; this is all the more reason to set up abandoned cart retargeting ads.
By running abandoned cart retargeting ads, you'll be running ads to an already interested audience. GrowthBadger states that brands like Intel and Zendesk have used remarketing ads to drive a 30% increase in conversion rates and a 1,317% ROI, respectively.
Get in control of your ad spend and never waste money again. Running profitable ads that deliver strong ROI takes skill. Keyword research, competitor analysis, unique selling proposition, compelling headlines, and attractive images must work together if you're going to have success with your ad strategy.
This turnkey service will make sure every dollar spent is utilized to drive maximum ad spend ROI. We'll gather all the required information from you and then formulate a winning ad strategy. All you need to do is sit back and deliver on the products sold.
Remember that effective marketing puts together all the pieces of the puzzle, forming a perfect picture. Doing one marketing activity without the others is going to make your efforts more difficult. Good marketing strategy works in sync and hits people from all angles.
Selling products and services online was difficult in the past. Shopify has now made that dead-simple through its eCommerce platform, so be sure to take advantage. Shopify's platform will always help keep you up to date with the latest eCommerce technology, matched with a rocket-ship fast website.