What’s the Best Way to Get People to Read Your Content in a Crowded Online World?
One of the most asked questions I receive is, "What's the best way to get people to read your content in a crowded online world?" So what I did, is reach out to recent Entreprenuer.com content authors to gain their insight as they've already mastered their content marketing strategies.
The insider knowledge each content creator shares is magical. There's no need to rewrite the book when there's already a proven strategy that works. Enjoy their answers, and be sure to connect and follow them on their social channels as they can help you improve your authority and influence.
Read and Learn From the Experts
The simplest way to get people to read your content in a crowded online world is to be really clear on WHO you're talking to... many books, articles and pieces of content get overlooked because the writer or publisher is trying to talk with too many different audiences and isn't laser-focused on a particular niche or a segment. If you're incredibly clear on who you're talking to, that will lead to much more relevant information that those types of people are likely to seek out. If I feel like you really know and understand me and all of my problems and desires, I'll pay attention to you and filter out those who don't speak to me as directly.
James Friel - CEO
Engagement is important in attracting people to your content, but it is a two-way street. To get people to read and interact with your content, you have to interact with them. A good way to do that is to be authentic, stay relevant with real-life examples and add value to issues that are of concern in their lives. The more engagement you create, the more people will want to read your content.
Lina Ashar - Founder
The key is to deeply understand your target audience, their needs, wants, desires, problems, and then speak directly to that in your content. Creating opinion pieces that may spark debate always works well, as does creating content that creates engagement, because if people see others engaging they're more likely to read it to see what all the fuss is about. Sometimes just a simple question can work well.
Gemma Went - Online Business Mentor
The best way to stand out is to be your authentic self and bring value to the viewer...the purpose shouldn't be to push promotions and sales, but to create value to your audience!
Armand Peri - Author and Speaker
In a highly crowded space, content remains supreme. Make your content fresh, relevant, and compelling for your audience. Get them involved by provoking them, puzzling them, and offering some counterintuitive ideas. Finally, keep it short.
Dr. Pavan Soni - Founder and Innovation Evangelist
In my experience, what has worked are three things: personality, connection, and takeaways. Personality allows me to share my story in a way only I can, this allows people to get to know me on a human level. Connection allows me to be an equal to the reader, even though my expertise would make it look like I'm not. If I can't relate to the audience, there's little chance they'll believe what works for me can work for them. And lastly, I always offer a takeaway or lesson they can apply right away. This allows readers to be in "action mode" and see immediate results for their content consumption, something that doesn't happen often in much of the content consumed.
Thomas Edwards, Jr. - Coach and Speaker
Be yourself, be real and write content that is relatable to true life experiences. Also, offer specific examples or tips that can truly help enhance someone's work or lifestyle. I also cannot stand click-bait headlines. Keep it authentic and where appropriate, conversational. Whenever you can, help your audience by actually giving them resources, links or insight and not asking them to do things to receive it.
Elisette Carlson - Founder
When it comes to content, producing it is less than 20 % of the work. The rest of it is distribution and getting it in front of people. And while it is much easier to distribute viral and fun content, for the most part, you need to work really hard to convince anyone to look at what you do.
For my own content marketing efforts, I have set up a checklist of activities to do with each piece I produce. This has tasks like "add it social media" to "reach out to journalists who might be interested in it." This list is different for each industry and it takes a lot of trial and error to get a list of impactful actions. I started it by brainstorming every idea I could come up with (the list had about 100 activities) and then testing it until I was left with 15 that worked for me.
As the online world is so crowded, the only way to get noticed, is to be everywhere.
Alexander Maasik - Marketing Specialist
When you become vulnerable and show up as your authentic self, sharing your life learnings and experiences as against just posting inspirational quotes and sermons, you are more likely to draw people's attention over hundreds of thousands of material floating in this crowded online world. People are looking for an emotional connection, wanting to know and see and hear how you live your life, handle your daily stress, what you eat to stay healthy perhaps and what you do to relax.
Geeta Ramakrishnan - Ontological Coach
Follow the 80/20 rule of content promotion. 80% of your time should be spent promoting (earned media outreach, syndication, cold discovery techniques) and only 20% writing it. For most creatives, this means a lot less time picking perfect participles. But it's the difference between making an article and building an audience.
Mike Monroe - Digital Strategy Manager
There's really no simple answer here. Your topic needs to be very, very current, as well as straightforward, concise, and of value. Don't hold back. Give it all away. And don't forget, a provocative headline is a must.
Stephen Key - Author and Keynote Speaker
I would say that it is important that you are writing about something that's relevant to what is going on currently. I often browse Fast Company or the WSJ to see what kind of topics are trending. It also helps to have a title that will really grab someone's interest, for example, "Three Must-Know Principles for Improving Your EQ."
John Stoker - Engagement and Communications Expert
Write on a niche topic. For example, my article was featured on Entrepreneur.com because the topic was about business and stoicism, which is a niche that many are interested in. For your writing to be constantly read in a busy world the writer needs to consistently write within his chosen niche, try and get featured on bigger publications, and really focus on a niche audience so you can build a community. Once a writer has built a community, the perception is usually that he is a thought leader - they essentially carve out that space.
Sam Barry - Entrepreneur & Marketing Growth Hacker
Most people think that they'll get others to read about their content if they lead with the insight or solution they have, but people are most likely to click on something that speaks to the particular problem they're desperate to solve. A simple way to headline your content is to start with a "how-to" statement and then finish it off with a parenthetical reference to a pain they want to avoid ("How to write a clickable headline (without agonizing over copy for two hours)").
Neil Gordon - Presentation Specialist
The best way to get people to read your content in a crowded online world is to find a narrow topic and become an expert in that specific thing. Don't be everything to everyone - find your focus and build a following.
Joe Edgar - Founder
The best way to stand out from a crowd when producing content is to spend just as much time marketing it as you spent creating it. There are too many people that hit the publish button and think that's all they need to do. Yes, you need to create quality content, but make sure you're promoting it as much as possible on paid and organic channels. My favorite channel to share content is via an email list since you have much more control over the delivery, compared to social media.
Mike Swigunski - Founder
Communicate with brevity and get to the point. Only share what's really needed/what people want to hear rather than what you "think" they want. Resonate with your listeners. Communicate a message they can relate to, use their words, experiences, knowledge and focus on what's truly important to them! Consistency! Always be consistent in how you communicate. Your listeners never should have to guess who's going to show up through your writing. You build trust when your listeners know who shows up every day.
Stacey Hanke - Founder and Communication Expert
That's such a tough question, but unfortunately, it's all about who is reading what and where. It's a targeted approach that I look at. There are several agencies and media agencies that approach for quotes or articles. There are so many different blogs, some with and without credibility. If you focus on the smaller ones initially, you'll get picked up by the larger ones eventually.
It helps that the content is relevant and substantial. I can honestly state that I have written things that have been picked up by publications that I wouldn't like to be featured in because it devalues my image/brand of my company. There have been several coverages, but I am still developing myself as a thought leader in this space.
It takes time, and one has to build up credibility over the years. I am new to this, but my agenda is focussed and doesn't waiver after 2-3 years.
Aditya Vazirani - MSc Global Supply Chain Management
Here's what I found works best in today's world: A simple and lucid writing style. Being genuine and sharing experiential lessons. Choosing a niche and establishing that you are the expert in it. Consistency: Doing it at the same time each week.
Karthik Sridharan - Cofounder
The most important thing is to ensure that the content is relatable. The content should be able to connect with the target audience. Ensuring simplicity and clarity is of utmost importance. Having a very complex article may not be the best choice. Keeping things easy to understand is the key to reach a larger audience.
Tanuj Lalchandani - Astrologer
There's no 1-2 sentence answer for this question, it's a complete process, share a unique point of view, formatted with interesting headings & visuals; establish oneself as a expert, for example, an impactful Linkedin profile headline when posting on Linkedin; to get the process kicked off - send a direct mail to an audience who would like to engage with such content.
Rajeev Shroff - ICF Master Certified Coach
Summary and Next Steps
At this point, you have the answer to the question, "What's the best way to get people to read your content in a crowded online world?" Now it's time to go and put the information that you've learned into action. Nothing is going to happen unless you put together a daily content marketing strategy for your business to follow. Yes, it takes smart and hard work, but it will be well worth your time in terms of increasing exposure and authority. If you need help, utilize our Tier 1 Business Consulting service to get started.