To gain authority, you need to increase exposure. How do you do it? The first thing you need to do is get a strategy in place. Below are three easy to implement and 100% free ways to increase influence and gain authority.
Hosting Facebook Live Sessions
Identify key influencers in your market segment that have audiences, and that will enjoy sharing their knowledge with you. Reach out to them and let them know you'd love to connect and introduce them to your audience.
Writing Guest Posts
Identify key websites in your market segment that invest in helpful, useful, and timely content. Reach out to them and let them know you'd like to do a guest post. If they'd like to do a reciprocal blog post in return, take it as a bonus.
Getting on Podcasts
Identify key people in your market segment and see who's podcasts they've recently been on, and then reach out to the podcast hosts and let them know you're interested in getting on their show. Mention a few people's names that they recently interviewed to make your initial outreach more personal.
As you can see, increasing influence and gaining authority doesn't need to cost any money. Use the strategy shared above, and you'll receive excellent results. The key is the initial identification, and then the actual act of reaching out for the introduction.